Dolores Anderson, Marketing Director

Dolores Anderson is a seasoned multifamily marketing executive with over 10 years of experience driving innovation and performance across diverse residential portfolios. She successfully advanced from Assistant Marketing Director to Marketing Director, gaining expertise at leading firms, including McCormack Baron Companies, where she developed a strategy for mixed-finance communities nationwide.

She holds multiple certifications that demonstrate her commitment to staying current with evolving industry trends and best practices. With a proven track record of developing full-funnel strategies, she leverages technology and data-driven tools to drive lead generation, improve occupancy, and maximize ROI.

Her background spans multifamily, architecture, and construction, including work with SK&I Architecture, a leader in residential and mixed-use projects. She has led lease-ups in Cincinnati, Cleveland (OH), Winston-Salem (NC), Baltimore (MD), and Dallas–Fort Worth (TX). She also developed stabilization strategies for communities in the Virgin Islands, Puerto Rico, Galveston, San Antonio (TX), and New Orleans (LA). In addition, she helped shape the branding and identity of communities in Baltimore and Kansas City, gaining valuable insight into diverse markets.

She has a proven record of results, achieving occupancy growth through clear goals, creative campaigns, automation, and multi-channel marketing strategies.

This foundation allows her to connect marketing strategy directly to the prospective resident experience, ensuring communities are positioned to attract and convert the right audiences.

Dolores leads with a results-driven approach that blends creativity, innovation, and operational alignment. She is committed to equipping on-site teams with advanced technology and knowledge tools to enhance performance, streamline leasing workflows, and elevate resident satisfaction. Her strategies align marketing goals with business objectives, driving occupancy growth and long-term portfolio success.

← Back to Leadership